Tesla - Five Marketing Tips You Should Steal¶
Source: https://www.wte.net/Tesla-%E2%80%93-Five-Marketing-Tips-You-Should-Steal
Date: April 2022
Author: Martin W Smith
Introduction¶
The article opens by noting that while WTE Solutions doesn't sell cars, their expertise centers on solving digital problems for customers. The author argues that Tesla operates primarily as a technology company rather than merely an automotive manufacturer, emphasizing that "we are all tech companies now."
Five Key Marketing Tips from Tesla¶
- Understand Your Real Business - Recognize that your company operates in the technology sector
- The Loyalty Loop - Identify and communicate your company's cause
- Data as Your Most Important Product - Recognize that customer information is invaluable
- The Smartphone Experience - Design products that function like mobile devices
- Use AI - Implement artificial intelligence in business operations
The New Loyalty¶
The section emphasizes that companies must use technology to "win customers' hearts, minds, and commitment." Tesla exemplifies this through electric vehicles, solar products, and satellite services aimed at solving digital challenges.
The Loyalty Loop / Consumer Decision Journey¶
The article references McKinsey's consumer decision model, which includes four phases: initial consideration, active evaluation, closure, and post-purchase experience. It notes that "brands earn loyalty when customers feel empathy and approval," using Tesla's environmental mission as an example of successful cause marketing.
The piece highlights the 1-9-90 rule: typically only 1% of customers contribute content, while 9% share content from contributors they identify with.
Data Is Your MVP¶
This section explains Tesla's data advantage through demographics, psychographics, and vehicle usage information. The author asserts that "data is Tesla's most important product," enabling future partnerships across insurance, banking, and retail sectors.
The Smartphone Experience¶
The article emphasizes responsive web design and mobile-first strategies, noting that "more than half the web's traffic uses phones." Tesla exemplifies this approach by creating vehicles with smartphone-like interfaces, featuring large screens and intuitive technology that rival traditional automotive manufacturers.
Use AI¶
The final section encourages businesses to adopt artificial intelligence, noting that if Tesla can use AI for autonomous driving, other companies should explore AI applications in their operations. The author acknowledges that while implementation details require expertise, WTE Solutions has successfully integrated AI for customer engagement.
Resources¶
- McKinsey Consulting's "The Consumer Decision Journey"
- Susan Kuchinskas's article on the 1-9-90 Rule
- LinnWorks.com's guide on AI in eCommerce