Skip to content

Sunday Summary: Cure Cancer Lunches

Source: https://www.wte.net/Blog/August-2023/Sunday-Summary-Cure-Cancer-Lunches
Date: August 2023
Author: Martin W Smith


Martin W Smith introduces his "Sunday Summary," a weekly reflection inspired by traditional Sunday newspaper reading habits. The piece details his motivation for weekly writing and highlights meaningful connections through "Cure Cancer Lunches."

What is The Sunday Summary?

Smith explains three reasons for creating this regular feature:

  1. Flipboard Friday — Continuing alliterative content series (inspired by colleague John Kean's suggestion for "Whiteboard Wednesday"). Smith emphasizes that "keeping commitments matter," even while undergoing chemotherapy.
  2. Writing — Pursuing Malcolm Gladwell's "10,000 hours" concept through daily practice. Smith notes he has written approximately one million words in eighteen months, tracked by Grammarly.
  3. Sharing — Using writing to anchor himself to present moments and value human interactions.

Cure Cancer Lunches

Smith describes his initiative to combat isolation while battling leukemia. He states: "these lunches are as vital as my daily medication." Six individuals featured include marketing professionals, entrepreneurs, and nonprofit leaders.

Featured Lunch Companions:

  • Phil Buckley (SEO Expert) — Described as steady and discerning, helping Smith understand authentic digital marketing voice
  • Karen Cochran (PhilanthropyInnovators.com) — Led Smith's cross-country fundraising ride
  • Mark Foulkrod (Salesforce Expert) — Skilled salesman and entrepreneur
  • Michael Marchetta (Ecommerce Professional) — Former colleague now at Jerry's ArtARama
  • Nichole Baird (Moon-Audio Marketing) — Co-founder focused on people over profits

Core Insight

Smith reflects that "people matter more than profits," acknowledging past business failures and personal losses while valuing human connections above commercial success.


Smith invites readers to join "Cure Cancer Lunches," with proceeds benefiting UC's Blood Cancer Center.