How SSL Can Save Your Brand, Company and Life

Source: https://www.wte.net/How-SSL-Can-Save-Your-Brand,-Company-and-Life
Date: June 2022
Author: Martin W Smith

---

Introduction

The article opens with a personal perspective, noting that SSL security is critical for protecting against internet threats. The author compares cybercriminals to a "cancer" affecting the internet and references Google's role in promoting secure websites.

Google's Security Algorithm

Google integrates security into its search rankings. While HTTP sites still appear in search results, the platform favors HTTPS-secured websites. The author emphasizes that delaying SSL implementation means sacrificing dollars to save pennies.

Risk Assessment

Non-secure websites face greater vulnerability to attacks. The consequences of a breach include potential lawsuits, brand damage, and financial liability. The author states: "Thieves steal from the most accessible places, and HTTP non-secure sites are the easiest places to attack."

SSL as Insurance

The core message frames SSL certificates as affordable protection comparable to insurance. Rather than purchasing security once, organizations rent certificates for defined periods. The author compares this cost-benefit relationship to protecting one's livelihood and reputation.

Implementation Recommendation

SSL certificates protect visitor data collected through website forms. The author emphasizes urgency, recommending immediate implementation. WTE Solutions offers SSL certificates at $149 annually.

Conclusion

The article stresses that website security is now essential for business viability, similar to having a functional online presence itself.