Holiday Marketing Tidbits¶

Source: https://www.wte.net/Holiday-Marketing-Tidbits
Date: November 2022
Author: Erica in Client Services

Introduction¶

The holiday shopping season approaches, and store messaging can drive increased online sales through several strategic approaches.

Return Policy Messaging¶

Customers increasingly review return policies before purchasing. According to the article, "businesses with a return policy annotation typically see a 3% increase in average order size and conversion value (according to Google shopping analytics)." Merchants should add return policy details—including item exceptions and extended holiday windows—to product listings using the PointShop Messages function, which requires minimal setup time.

Shipping Information Display¶

Approximately two-thirds of customers examine shipping costs and delivery speed before checkout. Displaying complete shipping details prominently helps attract shoppers and can be implemented quickly through PointShop Messages.

Implementation Instructions¶

To add messages across all products:

Log into SiteAdmin
Navigate to the Content menu
Select Messages
Locate "Product: Text for all products"
Click the MANAGE button
Include your message and/or link to shipping rates

Users unable to locate this feature should contact Support for assistance.

Support Resources¶

WTE's Support team offers promotional guidance, social media featuring of sales, and complimentary holiday newsletters for PointShop Enterprise merchants.

Contact: support@wte.net