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Flipboard Friday: Vejas Tesla Effect

Source: https://www.wte.net/Blog/August-2023/Flipboard-Friday-Vejas-Tesla-Effect
Date: August 2023
Author: Martin W Smith

Introduction

The author reflects on a road trip to Cincinnati, noticing an abundance of Tesla vehicles on the highway. This observation prompts a discussion of marketing lessons that can be learned from both Tesla and Veja sneakers.

Previous Tesla Insights

The author previously identified five marketing strategies worth adopting from Tesla:

  • Understand Your Real Business
  • The New Loyalty Loop
  • Data Your Most Important Product
  • The Smartphone Experience
  • Use AI

Four Marketing Lessons from Veja (via Future Proof's Levi)

Tap the Cultural Zeitgeist

Veja's founders recognized emerging trends early, including e-commerce growth, online shoe market acceptance, and rising luxury goods demand. The author notes that "sustainability, steadily climbing, surpassed...smartphones...by 2017."

Early Beats Late

The author shares personal entrepreneurial experiences with three ventures—Found Objects, Cure Cancer Starter, and Curagami—emphasizing that timing and courage are crucial factors in success.

Tell Good Stories

Veja's narrative follows Joseph Campbell's hero's journey framework, featuring stages from "The Ordinary World" through "Return with the Elixir." The brand positions customers as heroes through product adoption.

DTC (Direct-to-Consumer)

Eliminating middlemen strengthens customer relationships. Tesla and Veja exemplify this model, allowing deeper customer understanding without broker interference.

Conclusion

The author invites readers to identify marketing lessons from these brands and asks about their personal experiences with Tesla or Veja products.