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Five Ways Your Website Can Do More

Source: https://www.wte.net/Five-Ways-Your-Website-Must-Do-More-Free-About-Us-Help-Offer-en
Date: June 2022
Author: Martin W Smith

The blog discusses how cloud technology, social media marketing, and mobile-first design are reshaping customer expectations. "The cloud changes everything from backups to the use and integration of microservices" and requires websites to be optimized for smartphones rather than just being responsive.

Five Key Strategies

The author recommends five approaches websites can implement with minimal or no cost:

  1. About Us Page & Free Help Offer - Craft compelling origin stories; the company offers free assistance creating new About Us pages
  2. Homepage CTAs - Include clear calls-to-action on hero sections
  3. Community - Share customer feedback, testimonials, and encourage contributions
  4. Social Media & Websites - Embed social content and drive traffic from social platforms to owned properties
  5. Mobile First - Design content specifically for smartphone viewing

About Us Pages

The author emphasizes that "About Us pages are arguably the most critical content on your site." Rather than creating separate testimonials pages, authentic customer feedback should be integrated throughout the website. Attribution methods include contributor profiles, social links, and direct linking to social media comments.

Examples provided: BuckMason, Bossy Cosmetics, Allbirds, Chubbies, and Boom Cosmetics demonstrate effective storytelling approaches.

Homepage Calls to Action

Examples showcasing innovative CTAs include TheBudgetNista, HeyDaySkinCare, Huemor.rocks, GiftRocket, and Khan Academy. Visual cues and clear messaging drive visitor conversion.

Community Building

Based on the 1-9-90 Rule, only 1% of visitors contribute content. The strategy involves thanking contributors publicly and seeking permission to repurpose their feedback. "Seeding" initial user-generated content with loyal supporters builds momentum.

Social Media Integration

Five recommended strategies include embedding posts, adding live feeds, displaying social share counters, creating interactive content, and enabling comments. However, page speed should be monitored since embedded elements may slow loading times.

Mobile-First Content Creation

Techniques for mobile optimization include:

  • Short paragraphs
  • Bullet points
  • Interstitial graphics
  • Image carousels
  • Carefully selected images that remain clear when scaled down

The author notes that mobile-first design doesn't eliminate long-form content; rather, it requires thoughtful formatting for smaller screens.