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Essential Tech for Churches

Source: https://www.wte.net/Essential-Tech-for-Churches-1
Date: January 2022
Author: Spence Wright

Introduction

Technology continues transforming the world, and while some churches find this change intimidating, others view it as an opportunity for better congregation communication and fulfilling the Great Commission. Digital technology is now universally used, and churches can leverage it effectively toward their specific goals.

Our Two Tech Essentials for the Church Today

The foundation of church technology centers on using the internet to connect with congregations. The basics are websites and social media presence, including service streaming.

Your Church Website

"90% of potential church visitors under 40 years old will research your church online before ever deciding to visit in person." A website should not be handled casually; it requires proper content management infrastructure to maintain current information for both current members and prospective visitors.

Minimum Content Requirements:

  • Full church name (not acronyms) and complete address, including city, for searchability
  • Clear invitation to visit as your Call-to-Action
  • Statement of beliefs and mission aligned with visitor values
  • Description of worship experience (clothing expectations, music style, service length, children's handling)
  • Congregation's unique story and personality with images showing the community in action
  • Opportunities for faith development, community service, and outreach

Your Social Media Presence

Different platforms reach distinct demographics within congregations:

Facebook: "70% of adults in the United States have a Facebook account." Maintain a business page with current information, post at least weekly with images or videos for vibrancy.

Instagram: Targets younger demographics—over 75% of 18-24 year-olds and nearly 60% of millennials use it. Post image and short video content showcasing congregation activities.

YouTube: Offers free livestreaming and recording of services. Pastor introductory videos embedded on your homepage can create welcoming atmospheres. Properly title all content with sermon names and event dates.

Conclusion

WTE Solutions offers discounted rates for churches needing assistance with websites, social media, streaming equipment, sound systems, and technology planning.